5 Secrets to Effective Pay Per Click Advertising

With so many companies swarming the World Wide Web with their products, how can your products and services stand out?

Your ready answer would most likely be effective marketing. But how? How can you catch the eye of a surfer skimming carelessly through web pages? How can you keep the attention of a typical website reader who spends no more than 30 seconds to read any given article online? How can you garner sales online?

One marketing technique is to be listed in search engines – but again, with thousands of companies offering the same products and services as you, how can your scream for attention be heard?

One technique is pay per click advertising, or PPC. You write out and place an advertisement in a search engine, list yourself under keywords of your choosing, and bid on the placement of your ads. This narrows your field to the people who are actively searching for your products and services.

If someone finds the ad and clicks it, that person goes to your website, and you pay the bid price. As a rule, the higher you bid, the higher your ad goes in the list of search results for a certain keyword, and the more people will go to your site.

PPC can be used to widen your reach, but it can be very expensive, especially if people click your ad only out of curiosity, or if you bid on more keywords than your budget can handle. However, PPC can get you customers and increase your profits. If done well, it can earn you money.

Here are five tips to get the most out of Pay Per Click.

Get Ten Specific Keywords.

If you are a company specializing in exercise equipment, don't select "exercise equipment" or "gym" as your keywords. Chances are, there will be hundreds of thousands of other bidders waiting to jump on those same keywords. Be specific. Try "treadmill" or "stationary bike." Select a maximum of ten words, just to test the waters and see how your potential customers respond.

If the first ten keywords succeed in getting you a larger market, then research additional keywords which are not as specific. However, if your first try yields less than satisfactory results, then try another set of keywords if you can still afford it.

Write Your Ads but Write the Truth.

Most ad writers will broadcast their wares as being the be-all and cure all of all ills and pains. If they do this, web users will click on their ads and storm the site. This is well and good if the product or service will live up to the ad's promise – but what if it doesn't? A customer clicks, you pay, but the customer doesn't buy. You lose.

Write a succinct but accurate ad that doesn't use vague language. Avoid using words such as "free," "low cost," "extremely effective," and "cheap." Tailor your ads to fit the keyword, and if you can, include your prices on the ads. This way, you will get a buyer who is ready and willing to purchase your product or service.

Budget Your Bid.

It's tempting to go all out and set your prices, especially if you think your product will sell. But what if it won't? Set a monthly budget of about $100 for your bids, and bid just right – bid too high and you will run out of money, bid too low and your ads won't show up.

Even if you believe in your product, keep within bid budget, and do not get into bidding wars, especially with another advertiser who has a much larger budget than you.

Don't waste your time thinking about your bids. Instead, invest your time in designing what your ad is linked to, which brings us to:

Make Your Site a Professional One.

The standard rules of web design apply. Check your web content for spelling and grammatical errors. Update your web content regularly. Fix any broken links and images. Design your website so that it will be easy to navigate and load, so do not use Flash animation, as this will slow down your buyers' browsers. Link your ads to the exact place on your site where your product or service appears.

Know When to Stop.

PPC ad campaigns can lead more buyers to you, but take care to check profit against spending. If you have already spent double your advertising budget, but have had little or no sales, consider dropping your campaign. You can also measure your progress in clicks. A total of 300 clicks is average for any ad. If your ad has reached 300 clicks and you have made no sales yet, then terminate your PPC project.

Equally as important as knowing when to stop is knowing that all is not yet lost and you can still go on. Running a web-based business means investing time, money, and effort, so keep your PPC up and running as long as you are raking money in. PPC, after all, may first mean pay-per-click, but, if you're successful, can soon mean Profiting Perfectly in Cash.

Yahoo is a great place to start your Pay Per Click advertising campaign. Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. Click Here to Sign up and get a $25 credit.

Until Next Time!

Jasmine

http://foxpromotions.blogspot.com/, http://foxiedesigns.blogspot.com
Daegan Smith is the leader of the fastest growing team of successful home business enterpernuers on the net. Find out how we're creating financial freedom all across the globe and how to get in on the action FREE at http://www.comlev.net/.

Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems: You will only be successful if you think you are successful. You will make money if you work hard. Think outside of the box. Content is king!. . .If you fail to plan, you plan to fail. How can this possibly help me, you think. These people are just crack-pots! They do not actually have any real help to offer me--just general advice, which really has no practical implications for me and for my business.

This is exactly what I thought and this is now what I see newer marketers and affiliates saying. I was always skeptical of general advice. I thought success stories that ended with an exhortation to "work hard" and "make plans" and "think outside of the box" were just plain worthless.What I now know (what I have learned as I slowly became more successful) is that this "common wisdom"--which I initially regarded as foolish and too unspecific--was actually the best advice available on the internet and it didn't even cost me money.

These simple cliches make up the best possible over-arching structure of complex business and marketing plans. They arbitrate the decisions of the most successful internet marketers. And when marketers decide to be short-sighted and deny these cliches for quicker returns, they are smacked-down and brought to reality or ruin by the manifestation of these cliches.

As someone who has received many brutal, unrelenting smack-downs from the Internet, I can verify this.

So what is it about these cliches that give them such universal, lasting truth?--They ignore hype. They ignore nuance. They don't marry a fad. And most importantly, they are results-oriented.

They don't give you the specifics. They tell you what to focus on--broadly--and allow you to find the best way to nuance, build, and strengthen that simple concept, which ultimately should to be your choice, anyway. Just think: if we all tried to occupy the same niches, optimize for the same keywords, and advertise on the same sites, then none of us would be making money (and this is actually why quite a few of us do not make money).

If you create an ebusiness according to these simple cliches, you will not become wildly successful overnight. You will not find that silver bullet to turn everything around. You will simply create a solid, practical business with linear increases that achieves realistic outcomes and will one day--with enough work--become that profit-pulling empire you have dreamed of since day one.

That's great. But how do I apply these ethereal parcels of "wisdom" to my real ebusiness?--Through structural adjustments and long-term planning, the two most important parts of building a successful, long-term internet business.

Unfortunately, too many new internet marketers--in their eagerness to see immediate results--refuse to plan anything. Instead, they rush forward, purchasing products and services and piles of nonsense that, no matter how good they are, cannot be useful unless implemented within a solid business plan. They get frustrated. They give up. They fail. Other internet marketers, weary of trying new plans, constantly pound away on unprofitable ideas that also will never achieve long-term results. They purchase thousands of clicks, impressions, and guaranteed visitors. They never remake the amount they spent on advertising.They get frustrated. They give up. They fail.They never sit down and create plans. They never follow up with those plans and revise them as they go. They make no structural adjustments to their businesses to reflect their successes and failures. They react to everything immediately or just stagnate altogether.

But you are different. You will no longer do this. You know that content really is king. And that if you want to succeed, you really must work hard. You know that when you make a new product, you had better be thinking outside of the box or else you will be smacked-down by those stupid cliches that make you cringe whenever someone repeats them.

So set goals and try to achieve them. Make your business results-oriented. Stop hanging your entire internet business career on a single marketing fad.

Don't count your e-chickens before they hatch!. . .And most importantly of all, always remember: if you fail to plan, then you plan to fail.

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Until Next Time!
Arianna



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Isaiah Hull is a widely-published business tips writer, a professional internet marketer, an affiliate program PTL, and the publisher of two ebusiness and marketing training courses. Hull earns an income by training ordinary people to use simple, replicable, step-by-step plans to earn any amount of income on the internet. One such plan can be found at the following URL on his website: http://www.workathomerightnow.net Source: http://EzineArticles.com/?expert=Isaiah_Hull HTTP://FOXPROMOTIONS.BLOGSPOT.COM

Tips to Keep A Continuous Website Traffic Flow

After creating a website the toughest thing to do can be generating website traffic. Once you have discovered the various internet marketing strategies to bring traffic to your site you must be able to maintain the traffic.

So what website marketing strategies can you use to keep the readers attention and maintain new traffic at the same time you may ask?

Providing new content is important to keep returning visitors interested. By creating fresh content you can not only keep returning visitors interested, but also give new visitors information that can change their perspective of things. Content that is worth a persons time will help drive up your website traffic.

An internet marketing strategy that has become extremely important of late has been keyword optimization. By doing some research and finding keywords that pertain to the theme of your website, you can then put the keywords into your content. As people search for these keywords, your website will come up. The higher you can get on search engines with various keywords, the more likely you will be to create a heavy website traffic flow.

Along the same lines, you want to make sure you have the main keywords you are focusing on in the first paragraph of each article. By reviewing the content on your website and making sure you have done this, this internet marketing strategy will help increase your ranking in the search engines.

Along the same lines of new content, it is important you change the look of your website from time to time. Do not re-organize every day because this will drop your page rank and confuse your visitors. However, by changing a few small things and adding new content you will keep returning visitors interested.

Link exchanges are a great internet marketing tool that can continuously drive new traffic to your website. Know that you can never have too many link exchanges. The more links you have the more customers you will have in turn. After you have built up a good page rank and a solid link database, try and focus on getting quality links with high page ranks to better your website that much more.

Finally, continuously listing your URL in search engines will guarantee website traffic. You should be listed with as many, if not all, of the larger and more popular search engines first. After accomplishing this, then go after all of the smaller search engines.

By following these tips you should have no problem with keeping a heavy website traffic flow to your website whether it be returning visitors or brand new faces.

I would like to leave you with one more piece of advice: Never stop learning about Internet marketing, read everything you can get your hands on. Why not visit your local library or bookstore?

Click here for some great books on internet marketing!

Until Next Time!
Jasmine :)


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